Diego Barrueco is a Spanish London-based model and internet sensation whose passion for urban fashion, art, hip-hop, tattoos and travel has seen him grow a significant international following.

Having first caught the eye of model scouts on Tumblr, the 25 year old later featured in campaigns for brands including Diesel and denim label Rock Revival, helping him amass a huge social influence, with Ellie Goulding, Cara Delevingne and Victoria's Secret model Barbara Palvin among the hundreds of thousands of people that follow him online. More recently, Barrueco rubbed shoulders with Oliver Proudlock and Dougie Poynter at the London Collections Men spring/summer 2017 showcase, establishing him as one to watch out for in fashion circles.